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Selling the savings

a house in the sunshine

With the latest Ofgem price cap increase coming into force, the importance of energy efficiency and sustainability has never been greater.


The price of wholesale gas is continuing to rise. The ongoing conflict in the Middle East, fears over possible sabotage to the Finnish gas Baltic-connector with Estonia, and industrial action at gas production facilities in Australia have all played their part in the 5% increase in the Ofgem energy cap that came into force on 1st January.  This 5% increase equates to almost a £100 annual price rise for consumers.


“We’re not seeing the improvements in the cost-of-living crisis that we thought we would be seeing by now,” says Deceuninck UK Managing Director, Rob McGlennon. “Inflation was forecast to drop to 3.7% but in fact it has increased to 4%, which is double the Bank of England’s 2% cost of living target. And, with the cost of our energy increasing too, there is clearly a consumer demand for increased energy efficiency which fabricators and installers can meet.”


Calculating the costs

Deceuninck is supporting its customers to take the energy efficiency message to the homeowner through its Energy Calculator. Available to Deceuninck customers as a website plugin, it powerfully demonstrates how replacing old windows can save homeowners money while reducing their carbon footprint.


According to the Energy Calculator, owners of a detached house on mains gas will save over £18,000 in 10 years if they upgrade from single-glazed wooden windows to triple-glazed Heritage 2800 from Deceuninck. They will also save almost 28 tons of emitted carbon.


“We are in an industry where the benefits for homeowners are quantifiable and tangible, if you have the correct tools to produce the figures,” says Rob. “We’ve provided the Energy Calculator as a free plugin, to allow our customers to really sell on these benefits.”


Deceuninck is also channelling its energy saving ethos into its products, with its Elegant system.


The Elegant system is available in Deceuninck’s extruded insulated thermal reinforcement, which maximises design potential without the need for traditional steel reinforcement using embedded steel wires in a low-density insulating foam core. It delivers a 30% increase in thermal efficiency with 40% savings on materials and weight, when compared to windows manufactured using a traditional steel reinforcement.


Elegant is also easy to recycle at the end of its life, and it feeds into a model of window manufacture that not only delivers significant carbon saving during its lifetime, but also lowers carbon in manufacture, for example by using renewable energy and recycled raw material.


A sustainable approach

This low-carbon manufacture is a subject that is on consumers’ minds: last year, the number of Google searches for ‘ways to reduce my carbon footprint’ increased by 101%, according to ThinkWithGoogle.


“At Deceuninck, we not only provide our customers with the most energy efficient products, but also ensure that we are playing our part for the environment in operating efficiently and sustainably,” Rob says.


Deceuninck has committed to ambitious targets to reduce greenhouse emissions through the corporate carbon reduction scheme, Science Based Targets (SBTi). Significant progress has already been made, with Deceuninck cutting its CO2 emissions from its operations by 21% in just two years.


Rob says: “If you’re a fabricator or an installer and you did nothing but continue to buy Deceuninck windows and doors, your business and products are automatically becoming more sustainable, simply from the work we are doing upstream.”


Setting the standard

“The Future Homes Standard really was a bombshell, in terms of its decision to retain notional u-values at 1.2W/m2K,” Rob continues. “However, just because increased energy efficiency has not been forced upon us, we as an industry cannot rest on our laurels.


“Energy efficient and sustainability are driving consumer demand today. Understanding the sustainable benefits and improved thermal efficiency of products could be winning you work now.”





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Specify & Build

MAY 2024


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