Marketing Dept. Launches to Deliver Full-Service Marketing & Business Growth Support for the Fenestration Sector

A new marketing agency has launched in Lancashire, and it’s not just another agency.

Marketing Dept., founded by industry expert Cassie Watters, opens its doors on Monday 23rd June 2025, offering full-service, outsourced marketing with one clear goal: to help fenestration businesses grow, profitably and sustainably.

Cassie brings over 13 years of experience to the table. She was instrumental in the growth of SupaLite Tiled Roof System, where she spent over a decade in key commercial and marketing leadership roles. Most recently, she delivered high-impact campaigns and brand development initiatives at AluFold Direct. She knows this industry inside out — and she’s now using that insight to help others succeed.

“Traditional agencies often lack real-world understanding of how this industry works,” says Cassie. “We’re not here to just make things look good, we’re here to deliver real results, whether that’s brand visibility, quality leads or strategic introductions to move your business forward.”

Marketing Dept. offers tailored support across:

·      Strategic marketing planning

·      Social media and content marketing

·      CRM automation and email marketing

·      Website design, SEO and digital

·      Print, branding and campaign execution

·      Commercial consultancy and lead generation 

·      Introductions to fabricators, suppliers and key industry players 

By leveraging a powerful, trusted network built over more than a decade, Marketing Dept. supports clients beyond marketing, helping them open new revenue channels and scale strategically.

I’m joined by a talented, trusted team with real marketing expertise and a deep understanding of what makes this industry tick, the kind of people you’d want in your business, now part of mine.

The approach is flexible, with accessible pricing structures designed to suit businesses of all sizes, from growing fabricators to established manufacturers looking for fresh momentum. Packages are structured around outcomes, not just hours, ensuring clients always receive real value.

“Marketing Dept. is about partnership,” adds Cassie. “We’re not an external supplier. We’re your marketing department, and your strategic growth partner.”

Marketing Dept. is already working with businesses across the UK. To find out more or enquire:
www.marketingdept.agency
hello@marketingdept.agency