SONAS Bathrooms debuts two new collections at KBB Birmingham

SONAS Bathrooms, Ireland’s leading bathroom manufacturer, debuted two new collections – The Living Collection and The Reed Collection – for the first time in the UK, as the company returned to KBB Birmingham for a second year.

SONAS’ return to the show marked another step of the brand’s expansion in the UK, showcasing new ranges that are designed to support retailers with coordinated, display-ready bathroom solutions that combine strong design with practical considerations for installation, compliance and long-term supply.

Both collections reflect SONAS’ ‘Assured by Design’ philosophy, which focuses on developing product collections that will deliver aesthetically, commercially and technically for retailers, installers and homeowners. This ‘Assured by Design’ approach shaped the collections showcased at KBB, displaying products in complete environments that reflect the way that they are meant to be experienced in a showroom or in a home.

One of the collections featured was the Living Collection, which launched in late 2025, and introduces a versatile, modern furniture range characterised by a pill shaped lines and a refined colour palette, made up of five carefully curated shades.

The range offers flexibility with a selection of wall hung vanity units and sanitaryware, tall storage options and coordinating basins, offering retailers and designers a cohesive collection that can be easily displayed and specified.

This can be seen in the unique pill shaped mirror, ‘ETERNA’, with LED lighting, adjustable colour temperatures, and integrated demister pad brings together the entire bathroom when coupled with the sleek ‘APEX’ and ‘PULSE’ wall hung furniture ranges, both defined by their soft pill-shaped silhouettes.

These are complemented by the contemporary ‘URBAN’ brassware collection, offering clean lines and refined finishes that perfectly align with Living’s modern aesthetic. Together, the coordinated furniture, mirror and tapware create a seamless, design-led bathroom solution.

Also featured on the stand was the new Reed Collection of wall hung furniture, which launched in mid-2025. The new range is designed to bring warmth and texture to the bathroom through detailed fluted furniture fronts.

Practical design remains central to the range, with soft-close drawers, generous storage capacity and quality ensuring it performs reliably in everyday use.

KBB visitors were also able to see the range in the new-for-2026 Stillwater Alder finish, an addition to the four premium trend-led colours of Ruby Fern, Cobalt Night, Lakeshore Lily, and Lakeside Sage already in the range. 

Thoughtfully designed by SONAS’ in-house product development team, both ranges reflect the company’s commitment to quality, innovation and accessible luxury for all. Visitors to the stand were guided through the latest products from SONAS and learned more about the brand’s new product development framework of ‘Quality, Profitability, Sustainability’.

Visitors also heard about SONAS’ manufacturing requirements, ensuring all produced meet high quality standards and are compliant with applicable UK and European standards. This approach focuses on creating ranges that are easy for retailers to display and specify, while also ensuring installers can work with products that meet clear technical and regulatory standards.

All brassware, including the new Living Collection, are Unified Water Label certified and WRAS approved, supporting water efficiency and ensuring compliance with UK regulations.

Speaking about the collections’ debut at KBB Birmingham, Richard Sloan, CEO of SONAS Bathrooms commented: “KBB Birmingham provides a great platform to showcase our latest product developments to the UK market.

“Following the strong response to our debut at the show in 2024, we were delighted to return and showcase the new Living and Reed Collections for the first time in the UK. These collections demonstrate our ongoing ‘Assured by Design’ philosophy, where we aim to create collections that combine strong design with compliance, practicality and long-term reliability.”

SONAS also showcased a range of new products that will feature in the second edition of the 2026 brochure, due to launch in July this year. This includes a new range of 8mm shower enclosures designed to integrate with the existing Living Collection, Lumiere furniture, and Reed freestanding basins, extending the coordinated design language of the Reed Collection. 

By providing a preview of the new products, SONAS enables retailers and designers to gain early insight into upcoming launches, plan future showroom updates, and secure access to the latest trend-led innovations ahead of the wider market release.

Dean Stokes, UK Sales Director, commented on SONAS’ presence at KBB and engagement with UK retailers: “For retailers, the key question is always how a range will work in a showroom and for their customers, and this is something we consider from the very start of our design process.

“Our collections are designed as complete solutions, with furniture, ceramics, brassware and enclosures all working in harmony, with the additional assurance from a compliance and reliability perspective. This balance of design and compliance helps retailers present clear bathroom concepts to customers while giving installers confidence that the products will perform reliably.”

SONAS’ products are now available on the Cyncly Virtual Worlds platform, giving merchants and retailers access to its furniture and sanitaryware ranges to support with the visual design process.

Find out more about SONAS: https://www.sonasbathrooms.com/en/blog/sonas-bathrooms-at-kbb-birmingham