Pyroguard joins new umbrella brand Saverto

The svt Group, a provider of passive fire protection solutions, is restructuring its international brand architecture by introducing Saverto as its new umbrella brand, under which Pyroguard will now operate. This reinforces Pyroguard’s position in the sector and establishes a cohesive, future-oriented brand landscape for passive fire protection across international markets. 

The name Saverto is derived from ‘to save’ and ‘to avert’, encapsulating the core values safety, reliability, and structured solutions. The new brand enhances Saverto’s international visibility, providing customers with clear orientation, a distinct market position, and direct access to trusted brands across all segments. 

As a specialist for fire safety glass, Pyroguard contributes more than 40 years of expertise to the Saverto brand network and assumes a central role as a core brand. Pyroguard will continue to operate in the market with its existing portfolio, familiar contacts, and established services. The former holding company, Technical Fire Safety Group, will now operate under the name Saverto UK. 

www.saverto.com