Tradie influencers could play an increasingly important role in inspiring the next generation of construction workers, according to new research from  Barratt Redrow . More than half (58%) of Gen Z are now watching trade, DIY and building content on social media, highlighting the growing visibility of skilled careers online. To better understand this trend, Barratt Redrow surveyed 2,000 young people aged 13–28 about their attitudes toward apprenticeships, university and caree