Promat ends the year with quadruple award win

Passive fire protection specialist Promat has won a series of leading industry awards for its work to drive up awareness of testing standards and the correct application of protection for structural steel.          

Promat was named as the winner of two prestigious Construction Marketing Award’s (CMA’s) for ‘Best Mid-Range Budget Campaign’ and ‘Best Go-To-Market (GTM)’ in collaboration with marketing and PR agency Lesniak Swann, in addition to taking a gold award in The Drum B2B awards.

Promat was recognised for its structural steel campaign that highlighted the need for accurate specification backed by the correct level of testing.                         .

In recent years there has been an increased focus on the importance of effective fire protection for structural steel buildings across the industry - from how it is designed and specified through to correct installation and maintenance.

This has served to both highlight potential knowledge gaps across the industry, and also raise awareness among architects, specifiers and installers of the need for the latest expertise to ensure full compliance with the Building Safety Act.

To increase awareness around its offer for structural steel, Promat published a guide to specifying passive fire protection for structural steel, in addition to a white paper looking at the effectiveness of using a board system against intumescent paint.      

Promat and Lesniak Swann were again recognised at industry-leading event The Drum Awards, which recognises large national campaigns, where they  won the gold award for B2B Limited Budget Campaign, which saw informative content as the key driver behind increased awareness of Promat passive fire protection systems for structural steel.

In addition, Promat Product Manager Margherita Mullis won the ASFP award for ‘Rising Star of the Year’ In recognition of her work to help extend the level of testing to support confident specification of the company’s passive fire protection systems, including EN testing and classification.

Andy Mudie, Head of Marketing at Promat - Etex Building Performance, said: “To end the year with multiple award wins has been a fantastic recognition of the team’s hard work to publicise both the work that Promat do to support safer building design, but also to raise awareness of that across the construction industry.     .      

“Taking an expertise-led approach, the aim of the marketing campaign is to add real value to those people who are looking for the depth of information the construction industry now demands at the specification and design stage. This is where our strength is as a manufacturer of passive fire protection - we know what works where, and what level of protection is needed. 

“Through dedicated campaigns such as the structural steel campaign, we aim to raise awareness of best practice - and signpost what that looks like in practice. It is great to have seen this recognised.”

“We are also hugely proud of Margherita and her win as the ASFP’s Rising Star for 2025. A passionate advocate for the highest standards in life critical safety, Margherita has been instrumental in developing product and service innovations that benefit Etex Building Performance, Promat, and the wider passive fire protection sector and it is great to see her passion for the industry celebrated this way.”